10 Phenomenal Ways to Turn Customer into Revenue
Make Your Customers A REAL Marketing Tactic: Instead of just viewing your customers as an audience, make them a part of your marketing strategy.
Walk A Mile In Their Shoes: Each quarter, spend a day traveling with one of your people from sales as they meet with clients or at a call center as representatives interact with customers. Inspire your team members to do the same.
Make Sure You Listen And Learn: Frequently monitor and amass insight from across all your key constituencies. Ask employees to share ideas for cultivating the customer experience. Analyze the digital data path from your customers’ online and mobile interactions.
Share Insights Freely: Collect and share customer feedback through your organization, not just the executive team.
Provide A Regular Dosage Of Customer Insight: Begin each meeting with a review of the newly learned customer (and employee) insight.
Do It Yourself: Guarantee your employees are using your company’s products and services, if probable.
Empower Decision Making: Empower your employees to bend the rules from time to time when it is clearly in the best interest of the customer.
Appreciate Your Customer’s Journey: Map out your customer’s end-to-end journey to not only comprehend and better coordinate every touch point of the experience but also to pinpoint any gaps. Do this as a joint exercise with sales, support services, operations, product development, corporate strategy, finance, IT, and others.
Be The Change You Want To See: Use customer-friendly language on social, your website and in all your sales and marketing sections. Model the behavior, and identify others when they do too.
Take A Real (focused) Action: Not all criticism you receive is actionable or aligned with your business’s core purpose. Create a systemic way of filtering the data you receive and then take swift action on those that fit with your organization’s scheme.