3 Clever Ways To Promote Your Business Online
Work less on technical policies and more on networking and relationship building
If you have not figured it out by now, lifestyle advertising is more than simply having a technically sound SEO approach in place isn’t sufficient. High search rankings cannot be achieved merely by creating keyword-rich content, or by concentrating on technical SEO amenability.
Creating Regular Content
Make your brand a lifestyle. Blog, do a podcast, start a YouTube channel. Bring your industry and products to life.
Start publishing your own content on a scheduled basis. Arranging weekly, bi-weekly, bi-monthly, or monthly updates is what I recommend. Remember, consistency is key. Also bear in mind that content does not have to be text, for instance, an architectural firm could publish skillfully taken photographs of its projects or Realtors could issue weekly video bulletins.
Broadcasting content that is custom-made to the content intake habits of your target audience is the goal.
Location-based services such as Google maps and Swarm are another good way for companies to become more searchable. Consumers using these apps will see your company on their map, making it an added tech savvy chance to make your brand searchable.