Easy Steps to Target Shoppers on YouTube

To target window shoppers, you need to find people who have demonstrated a longstanding interest in a certain topic (though not necessarily a recent interest).

Here are 3 ways to do that using YouTube ads:

  1. Use Affinity Audiences

Affinity Audiences are a lot like interest targeting—you can show your ads in front of people who have demonstrated an interest in a certain topic based on their browsing and search history.

As of this writing, there are 143 Affinity Audiences available, but more are being added all the time.

  1. Use Similar Audiences

Similar audiences are a lot like Facebook lookalike audiences.

This is where you upload a customer or remarketing list to Google, and it goes out and finds people who are similar to the people on that list.

It’s another great way to discover new a new audience of people who may be interested in your content.

  1. Use Custom Affinity Audiences

This is where you build your own Affinity Audience based on a combination of several different factors.

For example, you could build a custom Affinity Audience based on certain keywords and URLs that people have visited.

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