Easy Steps to Target Shoppers on YouTube
To target window shoppers, you need to find people who have demonstrated a longstanding interest in a certain topic (though not necessarily a recent interest).
Here are 3 ways to do that using YouTube ads:
- Use Affinity Audiences
Affinity Audiences are a lot like interest targeting—you can show your ads in front of people who have demonstrated an interest in a certain topic based on their browsing and search history.
As of this writing, there are 143 Affinity Audiences available, but more are being added all the time.
- Use Similar Audiences
Similar audiences are a lot like Facebook lookalike audiences.
This is where you upload a customer or remarketing list to Google, and it goes out and finds people who are similar to the people on that list.
It’s another great way to discover new a new audience of people who may be interested in your content.
- Use Custom Affinity Audiences
This is where you build your own Affinity Audience based on a combination of several different factors.
For example, you could build a custom Affinity Audience based on certain keywords and URLs that people have visited.
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