3 Lifestyle Marketing Ideas for Reaching More Buyers
In any business or trade category, marketing reach and activation are important success factors. So it’s vital that you reflect on new ways to reach your consumers and pioneering approaches to tell your brand story through different online marketing channels. Here are a few lifestyle marketing ideas to help you reach, engage and preferably, convert your target buyers.
Reformulate Your SEO Approach
Several business owners didn’t understand the real power of SEO until the COVID-19 pandemic hit last year. Government lockdowns closed many brick-and-mortar industries and customers turned to e-commerce businesses to meet the bulk of their needs. Apparently overnight, we saw an enormous shift from old-style marketing to digital marketing channels, and SEO strategy became even more vital as a basic prerequisite to reaching consumers.
Form an Affiliate Network
To reach more consumers, build your network and partnerships with companies, prospects, existing consumers, investors, and other stakeholders. You can do this by connecting with other businesses offering corresponding products and services, thus growing your customer reach, getting partners to help you communicate your brand story and open new prospects to connect with new audiences.
Here are a few detailed ideas to produce more profitable affiliate associations:
Two words. email lists. Use your email lists in exchange when partnering with another corresponding business. For instance, if a realtor has 2000 subscribers on their email list, they can partner with another entrepreneur, such as a home builder, to target the same market in exchange for their 2000 subscribers. In this way, both businesses can expose their businesses to a wider audience than they already have.
Sponsor equally beneficial events. Occasionally the cost of an event is best spread across several matching business partners. For instance, if you own a bakery, you might partner with a restaurant or another food professional to sponsor a cooking contest in your local region. It’s an opportunity to surge your local exposure and increase your customer base.
Showcase Customer Responses
95% of online buyers read reviews before making an online acquisition, so it’s dire to make feedback, testimonials, and comments part of your lifestyle marketing strategy.
Including buyer comments on your social media ads is a good place to begin. You can also contain screenshots of buyer ratings on your product listings. Presenting consumer testimonials and letting patrons share their own personal stories about your business on your website is another authoritative way to enlarge your reach.
By interlacing these three ideas into your lifestyle marketing strategy, you can begin to grasp more consumers with your brand story, and preferably, you’ll put them on the pathway to conversion.