4 Clever Ways to Tap Into Online Word of Mouth Marketing
Word of mouth is not a new concept, but it’s still one of the most powerful marketing tools to this day.
Customers now have social media platforms and review sites as ways to air out complaints or share pleasant experiences about a brand. While these digital channels mainly serve customers, they can also be used by brands and corporations to help improve their online presence and standing.
Effective word-of-mouth marketing can help encourage customers to share their positive shopping experiences, encouraging other friends, family, or followers, (what we call customers) to try out your product or service and sooner or later they become customers as well.
More targeted and convincing than traditional forms of online marketing, word of mouth marketing helps form stronger ties with customers by eradicating the noise from the multitude of digital channels folks use today.
It’s also more resourceful because it targets a network rather than a person; by building a community of consumers, companies can easily enlarge their reach and increase brand awareness.
Regrettably, even though 74% of shoppers indicate word of mouth as a major influence when it comes to buying decisions, only 33% of brands make the effort to gather shopper reviews and opinions.
All of this is in spite of the fact that online word-of-mouth marketing has shown that it can produce twice the sales volume than paid advertising.
The benefits of online word-of-mouth marketing are easily reproduced, so it’s in the best interest of businesses to leverage their powers to improve business results.
Focus on Shopper Experiences
Trust is a very significant component in evolving brand image, particularly online.
Folks want to build relationships, and they drift towards those brands that share their morals and work in a manner constant with them. This is the motive why corporations provide material about their mission and ideas on their website, stating who they are and the bigger objective they hope to attain.
Reward Your Regulars
The online scenery can be a noisy and disturbing place, and it can be tough to stand out when everything is trying to get the attention of everybody else.
Companies should also be able to recognize their most active consumers—those who often mention you to their friends and convert them to brand supporters—and keep them involved through tailor-made digital marketing campaigns, brand ambassador agendas, and product giveaways or perks.
These efforts will help strengthen your online word-of-mouth marketing plan.
Attract Influence With Influencers
Because folks trust endorsements from family and friends, the power of social media has increased through the years. It’s debatably the hub of online word-of-mouth marketing these days, and the role it plays in persuading purchasing choices can’t be repudiated.
One way to increase your online presence and status is through influencer marketing. It uses the same approach as word-of-mouth marketing by engaging with consumers through someone they already have trust in.
By Users for Users
The purpose why online word-of-mouth marketing is on the rise is because it remains the most optimistic form of marketing. Real reviews from real consumers will always be more trustworthy to shoppers than any paid advertising, particularly in an online setting where even our social media feeds aren’t excused from the attack of ads and marketing messages.
Truthful reviews from folk’s customers know and those they consider trustworthy enough to influence their purchasing decisions have more impact.
At the end of the day, online word-of-mouth marketing will be contingent on “brand champions.” these winners will be liable for providing constructive criticism; aggressively recommending the brand to family, friends, and classmates; providing ideas on what they will need in the future; and protecting the brand loyalty.
The key is recognizing these brand champions and keeping them involved for the conceivable future. While they protect brand loyalty, the brand itself must protect its turf by remaining competitive and holding a laser focus on providing the best shopper experiences every time.