4 Curbside Pickup Strategies That Will Improve Your Business
When the pandemic hit in the spring of 2020, companies were searching for opportunities to keep their doors open as many confronted government-mandated shutdowns and limitations.
A new marketing trend emerged almost instantly: curbside pickup.
While adding curbside pickup may require some modifications for your current business, there's also a positive upside. You can take advantage of this enormous eCommerce opportunity, without the (sometimes expensive) shipping costs that often make online sales sink into the toilet.
So whether your brand is looking to add a “curbside pickup” type of strategy, improve on your current marketing strategies, or just offer better customer service, here are 4 strategies you can use.
- Use technology to make it easier. One reason a buyer will choose to place a curbside pickup order is that it's easy and convenient. Ask yourself, how difficult is your online checkout procedure? Are shoppers able to alert you when they arrive through a text message, website, or app? If consumers find it hard to order online or experience longer than expected wait times when they arrive at your place of business, it's unlikely they'll try you again.
- Give clear messages and directions. There's no set standard for how curbside pickup should work. The strategy varies depending on the business, and location. That's why it's important to provide clear instructions and marketing messages to your consumers both before and during the pickup. Make sure the procedure is clearly and simply explained both on your website, on the app, and inside of your business.
- Promote your new service. Offering curbside pickup won't increase sales if your consumers don't know about it. To promote, and advertise your new service, think of all the ways you can reach customers with the news. Some choices may include digital advertising, social media, email campaigns, and in-store signage.
- Focus on great customer service. Just because a curbside buyer isn't walking into your store doesn't mean you can't personalize the customer experience. Make sure your staff makes the most of their brief buyer interactions by being friendly and welcoming the customer by their name. Think about including a personal note or voucher in their order. Please make sure to check every order for accuracy and try to deliver it as swiftly and efficiently as possible. After the buyer leaves, you may even want to follow up with an email or text thanking them for their business or offering a special discount for the next time they return. `
Every brand is unique. That's why we don't offer a one-size-fits-all strategy or a fixed one. Your genius agent will listen to you wisely and respond with tailor-made business or marketing solutions for you– and your budget.