4 Easy Advertising Tactics Companies Aren't Using To Make Money
#1 Guarantee: Building a business is all about building trust. If you've got a good product then put your money where your mouth is.
Do you use a guarantee as part of your marketing and customer service strategy? The more secure customers feel the more likely they are to spend.
Test the length of your guarantee… 30, 60, 90 days. Test the wording… if you have a 90-day guarantee test calling it a 3-month guarantee, if you have a 1-year guarantee, test calling it a 365-day guarantee.
#2: Buy Button Time: How thirsty are you really for the sell? In most cases, companies push to quick for the "sell" when they should be romancing with value.
Is your buy (or add to cart) button visible immediately? You should test not hiding this versus hiding it and then test the display time.
Test “popping” your button at the call to action, the price reveals at the first big “ah ha!” moment in your video… If you really know your analytics you can also test popping it just before the point in the video where most viewers leave.
#3: Scarcity: Nothing last forever and nor should your offer. Almost put a time limit on your promotion.
Test date driven scarcity (this discount expires on XX/XX/XXXX), test unit scarcity (only XX more available at this price), test using scarcity versus not having any scarcity at all.
#4: The Headline: You need to know what clickbait is and how to use it to your advantage. Think CNN, TMZ and reverse engineer titles for your industry.
Write 25 headlines pick the best 4 or 5 and test them.