5 Social Media Theories Most Companies Miss
If you don’t know by now, there are billions of people on social media. In fact, no other platforms come close. Most companies choose to focus on Facebook for this reason.
Unbelievable Targeting Abilities
If you select to go down the road of advertising on Facebook, you’ll absolutely be awe-struck by how cool it is to reach your target demographic. Because of all the data that Facebook gets from its users, your company can advertise to a certain age and genders sets, individuals in certain professions, folks who like certain TV shows, and even folks who have recently bought something online. No other digital network comes close to this type of specific ad targeting.
You Can Dialog Directly to Your Consumers
Not every prospect wants to visit a company website, or sign up to your newsletter in order to receive updates and bargains; many would rather see these things when they log onto social media instead.
Furthermore, to directly target customers who are interested in your company’s products or services, you can also start up discussions with customers and find out what they like and dislike about your company, product or service. You can then respond directly to comments, which will help to fortify your brand and shape authority.
Things Can Go South Fast
Every corporation bumps into a few dissatisfied customers every now and then, but one of the leading issues with social media is how quickly these disgruntle customers can take over your page. From leaving bad reviews to posting harmful comments on every post your company makes, to even going as far as getting their friends involved, it can be tough to watch and maintain a reputation on the site.
The key to staying ahead of this issue is to get a social listening tool to help you monitor what is being said online.
Even some large corporations have decided to delete their presence on the site after experiencing this first-hand. Every so often it’s just not worth the trouble.
It Necessitates Commitment
Lastly, it’s vital to note that running a social media marketing requires serious commitment. This may be fine for larger businesses who can hire a social media manager, but smaller ones may not have the money or energy to keep their social profiles up to date and interact on a regular basis. If you don’t have the time to keep your social profiles updated, you may be better off using other digital marketing strategies to start out.
Social media is a great marketing tool, but as with every business choice, it’s always wise to evaluate the pros and cons before jumping in head first into social media marketing and advertising.