6 Social Media Advertising Secrets That Will Grow Your Business
Secret #1: Video remarketing
The highest converting social media advertising tactic we have ever leveraged is to remarket everyone who visits the checkout page but does not convert. We then show them a video of what it would be like to be a customer… these videos appear on Facebook, Instagram, and YouTube.
Secret #2: Do the reverse
Most remarketing ad campaigns don’t work well because you are driving individuals back to the same page that they didn’t convert in the first place. So as an alternative to doing that, when you are remarketing customers, send them to a page that has the opposite pitch.
Secret #4: Don’t overlook sidebar links
Within your blog, link to your keystone content within your sidebar on every page. And we literally mean every page of your blog.
Secret #5: Blend in keywords from Google Suggest
If you are already ranking for popular terms and keywords, take them and put them into Ubersuggest.
Secret #6: Don’t stop at the email
Email marketing is something that most businesses and sites leverage. If you implement push notifications and add a chatbot, you’ll double up the traffic you are getting from email.