Hidden Marketing Tactics That Generate Leads for Your Local Business
Think marketing is some black hole huh? That’s because you haven’t seen any real results yet!
But the truth is this…
Marketing should be sending customers directly to you, your website or a phone number to call. It’s unlikely that all of your traffic will come through one place… At least it shouldn’t...
One is the most dangerous number in business. If you’ve only got one source of traffic I hate to say it but you're screwed. (to put it nicely)
You need more diverse inbound traffic streams. And that is what I will show you below.
Be accessible to your customers
If you’ve ever called a support team, you know how important providing great customer service is. A customer can instantly cut ties with a business over unsatisfactory customer service.
Incorporate great customer service into your social strategy. Engaging with customers about their concerns and praise builds brand loyalty.
Being a business that’s inconsistent with its message, products, and goals can lead to a loss of revenue. In 2018, businesses with consistent branding increased revenue by up to 23%. Staying relevant and holding your business account will build customer trust.
Upgrade social strategy
Social media is changing all the time. It’s important to keep up with those trends, especially to attract younger target audiences looking for the next new thing. Apps like Buffer, Hootsuite, and HubSpot’s CRM schedule posts so you don’t have to do them manually.
Can you imagine shopping for your next bed using Spotify? Mattress brand Casper can. Not only do they have ads on my favorite podcasts, but they also found an awesome way to use different social sites — other than the big three: Twitter, Instagram, and Facebook — to maximize their audience reach, and it works.
Get your customers involved
Customers help shape your business. They should be a part of it — and know that they are. Customer appreciation can be shown by using permission marketing and feedback forms and soliciting positive feedback for testimonials to gain more leads.