How to Ignite Your Sales Using YouTube Marketing
Making the most use of YouTube is not as expensive or difficult than many business owners realize.
Corporations of all sizes are taking advantage of a free and easy to use digital marketing platform to grow their businesses. Sounds cool, you say. But how does it work?
Look at what your rivals are doing
The first phase is to take a closer look at your competitors’ YouTube channels. What type of video content are they putting out? You likely have a related target audience and digital marketing goals, so you can gather a lot of data and learn valuable gems by assessing what their channel is currently doing and what they have done in the past.
Discover your niche
Finding your niche is the groundwork of YouTube marketing success. Tapping into a niche will eventually help you grow your business. But defining this can be tricky when first getting started. What particular subject or area is your channel going to focus on? And who is the envisioned audience?
Every video has to have a purpose and an intent. Once you know who your target audience is, you should decide what type of videos you want to put on your channel. Common video genres include:
- Unboxing videos
- Time-lapse videos
- Video-game walkthroughs
- Tutorials (on virtually any subject)
- Product reviews
- Fan videos
- Reaction videos (people love watching others being thrilled or disappointed)
- Cute animal videos
- Celebrity gossip
- Video blogs (vlogs)
Any of these video formats will work, but the videos that get the most eyeballs on YouTube are ones that are humorous, bizarre, unique or beneficial.
Producing quality videos doesn’t mean you have to break your bank to do it.
If you want to up the stakes, here’s some gear to consider investing in:
- A high-quality camera, camcorder or webcam action camera (like a GoPro). Whatever you choose, it should record at least 1080p for quality videos.
- An external microphone. There are numerous different options on the market. Make sure you pick a microphone that suits your needs.
- Lighting. How an area is lit can totally change the mood and atmosphere of a video. Softboxes can create natural lighting, while a ring light is preferred among beauty vloggers.
- A tripod or gimbal stabilizer. These riggings help you avoid unsteady footage that can make viewers feel apprehensive.
- Video-editing software. An all-important tool for creating good videos. Good video-editing software allows you to trim, freeze frames, create bounce-back effects, use animations and more.
Make sure your videos are searchable through keywords
About 70% of YouTube videos are found through surfing. This means someone types in a few keywords related to the topic they’re interested in.
The title of your video tells audiences what the video is about, so it should be appealing but closely associated with the video’s content. Search engines will also use the data and keywords in your description field to search for related videos.
Include several calls to action
The more individuals engage with your video, the better your video’s ranking will be in the search results. And, of course, you want people to click the link that will take them to your website -- where you hope they’ll become a new customer. But the first phase is getting users to respond to your video. That is why your channel and each of your videos should include many calls to actions.
Market your videos
Once you put out a new video, make sure you’re marketing it and getting it out to as many people as possible. Email is a great way to reach out to your core audience and let them know you have new content ready to be consumed. You should also be running ads on YouTube. This will help you get more views and subscribers.
Plan your videos with shareability in the front of your mind -- folks will always share videos they enjoy and see great value in. Build enthusiasm by cross-promoting on other platforms such as social media.
This will help your video content stand out and get more views and clicks. Also be sure to pick an image that works good on both desktop and mobile devices. A custom thumbnail grasps people’s attention and makes them want to watch, growing viewer engagement.