Key Components of High-Performing Social Media Advertisements
With all the uproar on social media, there’s no qualm that it’s becoming progressively harder for brands to stand out in the middle of the noise and reach their target markets.
Catching attention on social media is becoming more difficult, and converting that attention into candid engagement and paying regulars is even more difficult.
As more industries turn to Facebook and social media to create brand awareness and sales, a solid approach for creating captivating advertisements to help brands produce a desirable return on ad spend is essential.
In this blog, I’m going to let you in on a few elements — all within the ad creative — that my business development agency has found to be vital to creating high-performing social media advertising campaigns.
The main text is one of the first elements social media users see in ads they are targeted with while moving through social media.
It’s imperative to be able to grab attention in the opening sentence of the main text. Build on that attention by stating pain points and then connecting the gap with the answer of your product or service.
For instance, at Iconic Genius, we leverage the main text of our ads by calling out our target audience specifically, which adds a robust personalized touch that helps our target audience identify we are the right business for them to interact with. Soon after calling on our exact target market, we present pain points that they may be feeling and build expectancy for the result-driven service and resolutions we can provide them.
Here's a case in point: "Attention lawyers! Are you getting frustrated not generating a lucrative return on social media ad spend? Let us help you create a fool-proof, step-by-step system that will increase your ad dollars into revenue. Click here and we'll help get you going."
Ad creative, such as a picture or video, is one of the most eye-catching aspects of an advertisement. The picture or video related with an advertisement is often the most attention-grabbing element of the ad and should help visually express your product or service to your target market.
Successful, striking graphics and videos can include folks who are smiling, as this embodies happiness and potential customers can feel the warmth and delight about your product or service.
The CTA button linked with your social media advertisements is the last part that your target audience sees in your ad and is usually the final push customers need in order to take a particular action toward your brand.
So there it is: a few solid ad creative basics to keep in mind when beginning your social media advertising campaigns.
Three modules that you should focus on and implement carefully are main text, ad media and the call to action button.
If you want to stand out among all the racket and competition, you should keep these fundamentals in mind and start cultivating them for amplified effectiveness in your advertisements.