Secrets The Top Online Marketing Consultant Don’t Have A Clue About
The way technology is moving now a days... Investing in an online marketing consultant is a really good idea. And here is why!
As a business owner your mission is to stay focused on the overall goals of the company. (Operations, expansion, just to name a few) It's damn near impossible for you to be competitive in online marketing if you don't have a marketing genius by your side. And that is my reason number two.
With that being said... Here are the top 3 secrets that most online marketing consultant don't have a clue about... yet.
- What the “F” your customers care about!
Most marketers are really good at clarifying the “what” and the “how” of your business. The “why” is what will make a prospective buyer choose your business over a different one. The “why” is your differentiator.
Do you want to find your customers why??
Customer research is the perfect place to start. Surveys, polls, reviews, the answers are all there.
- Not being able to discover the methodological, practical, and emotional benefits of your business
Three of the crucial essentials of any online marketing campaign needs to have these benefits to satisfy your customers.
- Emotional benefits
- Technical benefits
- Functional benefits
- Think of a mic dropping tagline and message
Just Do It, Think Different, I’m Lovin’ It…
These are all instances of great brand taglines.