The Guide to Advertising on Social Media Effectively
I would hope that you know by now that the right social media marketing can help generate more sales, right?
Even now business owners still overlook the fact that social media marketing is growing businesses all around the world.
By mixing social lead generation into your marketing plan, you can find customers who are sincerely interested in your products or services.
For most companies, this doesn’t happen, though, why?
They don’t have a Successful Sales Funnel
To start out, you must have a social media lead generation plan that incorporates all opportunities available to promote relevant, useful content to your prospects. You might have an excellent website that provides useful data for the visitors, but it isn’t effective if it doesn't get traffic or generate leads. Thus, you need an advertising strategy that promotes your website content in an interesting way and provides a link for click-through.
You don’t use Social Media Ads
Ground-breaking and compelling social media advertising is the BEST way to attract high-quality leads. Today, digital ad formats across various social media platforms have matured and now support revenue-based digital marketing goals to generate leads and convert those leads into sales.
When connected to an excellent landing page and clear call to action, it can deliver qualitative & measurable results.
You don’t Deliver Consistent & High-Quality Content
To entice quality leads and inspire them to take positive action toward your brand, it is vital that you feed them with high quality, relevant and reliable content across multiple social media channels.
Make sure that it applies to the social media channel and do not necessarily include a sales pitch or tone.
You don’t pick the Right Social Media Channels
When it comes to social media marketing, it’s not shocking to turn to the most popular platforms like Facebook, Instagram or Snapchat and think that you are doing the right thing. While it is essential to leverage the lead generation potential of these channels, do not overlook niche platforms like Houzz, Yelp, or YouTube
For this, it is critical to know your audience and their social media behaviors and activities to understand which would be the best social platform to target your prospects.
Since lead generation is the key to the success of your business, we want to give you a few tricks on how you can begin to generate leads. Not just with social media but in general.
Here are 7 social media lead generation strategies that we use to keep my prospects topped up.
- Social Media Ads
- Live Events
- Put out content on LinkedIn Pulse Network
- Make videos and publish them on YouTube.
- Create content with industry influencers
- Create insane contest
There is no need to wonder if you should be advertising your business on social media…
It quickly generates highly qualified leads and seamlessly delivers your service to your customer’s door.
The cost doesn’t even come close what a TV commercial would cost—in fact it is probably comparable to what you’re paying now for newspaper or yellow pages ads.
You get exposure all over the Internet and at or near the top of the Internet search engines like Google and Yahoo.
You have to see them to believe it! I look forward to showing you and talking about how we can help your business right now.