The Most Successful Online Marketing Services For 2020
I know a lot of companies that are looking for online marketing services but really need digital marketing strategies.
The problem is that most marketing agencies that offer services barley understand what a good strategy is or how to create one.
And this is how corporations get robbed.
Sure there is a hell of competition in the marketplace. And yes, every business needs new customers and online marketing is a proven way to get them… but the key is understanding what strategy your business needs. Then you know what services to hire for.
For example, social and digital media are two different forms of marketing. Yet you may be thinking that you need social media marketing services when your business really needs a digital and social media strategy.
Let me ask you a question. Does your website need social or digital marketing?
The answer is both and if your strategy doesn’t encompass both you are missing out on a boatload of money.
So how do you begin to formulate the type of strategy/services that you need? I am glad you asked. Below I am going to share some strategies that you need to make sure are included in your online marketing services.
- Video marketing translates to sales. The largest brands in the online marketplaces, including Amazon and eBay, testify that adding a video advertisement to a product description surges the chances of a customer buying that item by up to 35%.
- Folks share videos. Those who view a video and find it interesting or respected will share it with their followers on social media. Actually, more than 700 videos are shared by Twitter users every minute. This wonder can increase your video’s publicity exponentially.
- Video ads do extremely well among mobile users. The number of folks watching videos on mobile devices continues its skyward climb. One interesting figure for companies distributing video is that 88% of short pieces, around 30 seconds, are watched through to the end on phones. The same isn’t true for those viewing the video on a computer.
Giving your customers a personalized shopping experience will take your brand to another level. That’s one of the best ways to boost engagement and sales.
Micro-influencers are great for local online marketing. Most have between 1k–100k followers on social media and the best part is you can find an influencer in any niche or industry.
Look for engagement instead of followers to find the best influencers out there. To take your campaign to another level using the influencer in a local advertising campaign as well.
Low-Quality or Under Optimized Content
Guests may be leaving your website because your content is boring.
You should definitely take a long, tough look at your web pages and have your most critical and honest associate or friend review it (preferably, this person either has an education in content marketing or copywriting, or they fall into your target audience).
One option is that your content is great, but you just haven’t enhanced it for online reading.
- Are you writing in simple sentences (think high school students vs. PhDs)?
- Is it effortlessly scannable with lots of header tags?
- Have you incorporated images to break up the text and make it easier on the eyes?
Writing for the web is different than writing for printed publications.
Refresh your online copywriting skills to rise the time people spend reading your content online.
Live Video Streaming
Studies recommend 80% of shoppers prefer watching a live video from a brand as opposed to reading a blog. And 67% of individuals are more likely to purchase a ticket to events like a concert after watching a live stream of a related event.
These strategies allow you to quickly abandon what isn’t working and continually optimize what is.
The result? Online marketing services that resonate with your audience and prompt truly meaningful levels of engagement and ultimately sales.
When something goes wrong with your business you can always find a marketer nearby –but not always the one you can trust. Iconic Genius is a family-owned and operated business that has proudly been serving the New York City and New Jersey area since 2013. When you call Iconic Genius, you’re calling on 15 years of marketing experience, so that you can trust that the job is done right – the first time… and you will never have to worry about getting new customers again.
When you need marketing done well and with integrity, Call Iconic Genius at (646) 494-8828. Get new customers in 48 hours or less. Only pay for results. It’s that simple.