The Top 5 Social Media Sites Competing With Facebook and Instagram in 2020
Where attention moves, advertising follows. In spite of research suggesting things aren't as terrible for TV ads as you might have thought, the stats are clear on at least one objective: more consumers are shifting their attention toward viewing content online.
The best example we can give you is this; when you go to the App Store and search "social media," there are numerous apps to choose from. But, as the pool of social media platforms grows, will any of them really change the game for companies this year?
To be honest, probably not. In fact, our own social media specialists say we should be paying more attention to how older social media platforms evolve in 2019 and beyond.
Keep an eye on some of the forgotten social channels. Those will be the 'new' digital channels for 2020.
Apart from Facebook and Snapchat, we've also been watching digital platforms like Reddit and Pinterest look to level up on its advertising and marketing features.
No matter what your marketing role is if you are using social media or digital marketing-- you'll still want to be on the lookout for platforms that could gain momentum later on.
For what? Observing the growth of young, promising social media channels will help you decide which are worth becoming a part of and which aren't worth you're any of your time. And, if your company does end up joining a hot new social media channel early on, you may have more time to pick up on what type of content really works on there.
This will put you steps ahead of competitors that start their accounts later and might struggle to come up with creative content and post ideas.
To help your business stay on the cutting edge of social media marketing, we've amassed a list of five young social media channels that you might want to put on your radar for 2020. These social media platforms were either launched or totally rebranded in 2016 or later. They've also all amassed a large user base, interest from investors, or news buzz in recent months.
Without further ado, here are the top 5 social media platforms to look out for in 2020!
To make sure you're using your time wisely, plan out your workload between new and old channels accordingly. This will allow you to focus on developing and refining social media marketing tactics on the successful platforms, then map out an hour or so once a month to look into newer digital platforms.
When you're contemplating which social platforms are worth researching or experimenting on, here are six good questions your marketing team should ask themselves:
What are its active user numbers? Big figures could mean that the social platform is gaining force and that your company has even more chances to participate with a large pool of users.
Are brands, news outlets or influencers talking about it? If a digital channel doesn't specify exact numbers, but a lot of folks, prominent people, or news publications are discussing it -- it might be worth looking into.
Do older social media platforms have a comparable tool and a bigger user base? If an older platform does the same thing, people might dilly-dally to adopt a newer channel.
Will my audiences comprehend how to use the digital platform? It might be challenging to get a less tech-savvy user to join Snapchat or TikTok, but they might love a platform like Facebook or Twitter because the interfaces might be easier to comprehend.
Will users even be interested in the new social platform? While a tech novice might not like TikTok, an adolescent might get tired on a platform like Facebook. In fact, younger individuals prefer visual apps like TikTok and Instagram. While you want to pay consideration to the level of flexibility, you also should pay attention to how your customers want to consume media.
What type of marketing content could we use to promote our business on the platform? You should always have a plan of action when thinking about, planning or launching on a social platform.
If you eventually decide that you aren't ready to hop on to a new social media platform right now, and just want to focus your marketing attention on the bigger platforms, here's a guide to the different types of social media marketing tactics and how you can use them for your next social media marketing campaign.