THIS Facebook Ad Makes Shopify Stores a TON of Money
ABANDONED CART ADS
This means that for every 10 individuals who add a product to their cart, nearly 7 of them will leave your store without buying.
How do you get these folks back to your store so they can complete their purchase? If you said by email, then you are to some extent correct. Regrettably, fewer than 10% of folks who visit your store will give you their email address.
That means you can contact 1 of the 7 individuals who leave their cart (if you’re lucky), which still leaves 6 hot leads that you have no way of contacting.
Gratefully, with retarget marketing you can run a highly personalized Facebook ad targeting these people. These ads normally offer some type of enticements, such as free shipping or 20% off, if the individual returns to complete their purchase.
I have found that using a fun video for this type of ad campaign delivers even more striking results.
I have seen campaigns that we have run, which features a 15-second video of an influencer telling the viewer that carts have feelings and they are hurt when someone abandons them. This ad campaign had a 20x ROI.