What You Need To Know Before Starting An Ecommerce Business

The pandemic has fast-tracked the growth from brick-and-mortar stores to ecommerce by five years, according to IBM’s U.S. Retail Index. In 2020, ecommerce is projected to grow by nearly 20 percent.

While the idea of starting an e-commerce business is exhilarating, there is a lot to contemplate.

Following these creative tips, you’ll be able to optimize your customers’ online shopping experience and, subsequently, boost customer acquisition, retention and conversion.


Boost social buying to diversify storefronts

Since the crisis, social buying is on the rise. Customers discuss products on forum sites (Yelp, Goolge) and vouch for services to their social followers.

Connect with customers on social channels to encourage social buying and diversify your storefronts. Followers will discover your business and make a purchase on social media, sometimes without even visiting your shop at all.

Social platforms are a great place to promote your business. It’s where new products and services are discovered every day. A healthy amount of social followers and search engine optimized contents will help your business shine in the long run.


Get creative with cutting-edge technology

Companies should consider providing Augmented Reality (AR) based tools. Sephora’s AR tool allows you to try on several shades of lipstick. IKEA lets you preview furniture in your space on your smartphone.

Virtual Reality (VR) store visits and QR codes are other options.


Create content for your business

A respectable content marketing strategy will drive traffic, lower the cost of acquisition and provide valuable content that will be read for years to come.

Unlike PPC ads or display ads, creating quality content doesn’t cost anything. Study your competitors, listen to your customers and highlight great user experience.

Finally, use multiple content formats to expand traffic: blog posts, videos, social posts, webinars and podcasts — the list goes on.


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